HeartX
Client
HeartX
Discipline
Brand Strategy & Product Design
Services
Brand · Product design · Web app
// Overview
A patient-facing platform rebuilt around one number that matters.
HeartX had a clinically strong product buried under an interface built by engineers for engineers. We rebuilt the brand and the front end around a single daily metric, then made everything else earn its place on the screen.
The challenge
Sign-up completion sat under a third. Users abandoned during onboarding because the product asked for everything up front and explained nothing.
What we did
A three-step progressive onboarding, a new type and colour system with proper contrast, and a dashboard that answers one question before it offers any others.
// Results
Shorter
Onboarding, split up from one long form
AA
Contrast across the new colour system
Answered
The first question, before the dashboard asks anything
Next project
Swave®
Web Design & Identity
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